Senior Individual Giving Officer
Job Description
Senior Individual Giving Officer, an excellent opportunity to join a fantastic Children’s Charity at a very exciting time of investment and growth across Individual Giving and Mass Fundraising.
- Remote working. Able to attend the Reading Office 1-2 times a Month.
With long-term investment to grow the Individual Giving programme and across Mass Fundraising, it’s a very exciting time to join the charity and the Individual Giving team.
As the Senior Individual Giving Officer, you’ll play a vital role in supporting the successful delivery of this programme. You will work closely with the Individual Giving & Legacies Manager, leading on a variety of campaigns across Individual Giving. Delivering and developing campaigns and appeals across cash, regular giving, payroll giving and legacies, using channels such as digital, direct mail, DRTV and direct dialogue.
Key responsibilities
- With the Individual Giving & Legacies Manager, develop the IG marketing plan, making recommendations to meet strategic goal.
- Deliver the activity plan considering learnings and recommendations, in line with the wider Income and Engagement Strategy.
- Ensure campaigns are delivered on time and to budget across a variety of channels, adhering to brand guidelines.
- Develop creatives for campaigns with internal and agency support to increase response rates and growing income.
- Ensure a test and learn approach to build solid foundations on which to grow the programme.
- Regularly monitor the performance of campaigns and activities and report weekly against agreed KPIs.
To be successful in this Senior Individual Giving Offer role, you will have gained the following skills, knowledge, and experience:
- Working within fundraising in a similar Direct Marketing role, delivering and developing fundraising campaigns and activations in Individual Giving.
- Managing multi-channel Direct Marketing programmes across an array of channels such as: Direct Mail, Digital, DRTV, Telephone, Face to Face.
- Analysing data, results monitoring and KPI reporting, and using insight to make inform decisions.
Angela Mann Recruitment’ is a specialist Charity & NFP Recruitment Agency, with extensive experience and knowledge of working within the sector. We match individuals to roles based on the required skills and experiences requested to fulfil a position, regardless of age, disability, gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation.
