Senior Acquisition and Welcome Officer – DRTV/Print, an excellent opportunity to join an International Welfare Charity, based in London.

• Hybrid Working: 1 day per week in the office.
• Salary: c. £38,491 per annum.

Do you have experience managing DRTV and are looking for a step-up? Or, are you keen to gain experience in DRTV? This is the role for you!

You will join the Acquisition and Welcome Team who are responsible for the acquisition of new supporters and stewarding them through their first 6 months via engaging integrated welcome journeys. This is done through a variety of channels including DRTV, Paid Social, Paid Search, Display and Inserts.

As the Senior Acquisition and Welcome Officer, you will play a pivotal role in achieving ambitious plans for growth, by managing channels such as DRTV, and delivering, testing and scaling up a variety of other activities such as inserts and welcome journeys.

Main responsibilities

• Work with media, telemarketing and SMS agencies, digital inhouse experts, to propose annual testing plans across all elements.
• Plan and manage campaigns from start to finish, on time and to budget.
• Develop new DRTV creatives and test adapts as required
• Work closely with digital colleagues to ensure all DRTV ads have digital activity to support, from PPC, to integrated social ads, to home page and landing page content
• Regular review and summarise monthly media plans, telemarketing scripts and SMS copy
• Set up and maintain tracking of results, contribute to monthly media reviews to optimise results, collate and share quarterly internal review analysis
• Act as key point of contact for DRTV, sharing learning and championing the role DRTV plays in wider strategy
• Follow audience and data-led approach to campaign management, using insights to inform campaigns and use test-and-learn approach, to maximise results.

Experience, skills and knowledge required for this Senior Acquisition and Welcome Officer – DRTV/Print role:

• Experience working in similar fundraising marketing role, such as Individual Giving, Direct Marketing, Marketing Campaigns, with excellent campaign management and analytical skills.
• Experience of campaign managing channels such as DRTV, print, telemarketing, email.
• Excellent analytical skills to analyse and interpret complex data into reports, and using insight to inform plans
• Experience of optimising campaigns from creative, content and media testing and regularly sharing updates on progress.
• Excellent organisational and project / campaign management skills, able to plan schedules, manage and prioritise multiple tasks from start to finish, to agreed time and budget
• Experience of managing third-party suppliers to agreed KPIs and service level agreements.

Key Information:

• Deadline: This is a rolling recruitment process. Please applying as soon as possible, as the role may close earlier than advertised.
• Hybrid Working: 1 day per week in the office.
• Salary: c. £38,491 per annum.